Spoiler alert: it’s easier than you might think, but don’t do it unless you absolutely have to. More info on why we opted to incorporate and our process for doing so can be found in this post. Incorporating to protect ourselves from liability.The first question we asked ourselves was, “What’s stopping us from launching on ProductHunt?” At the time, we had a working prototype and some early beta testers. Let’s start with how we prepared for the launch. But alas, the best laid plans of Mitch and Alex… Preparation

We expected Product Hunt to be the first significant source of non-friends-and-family traffic. Put another way: we had no good reasons to not make that our first stop. Founders are using it as a launch pad, investors as a hunting ground, and many others just to stay in the know.įor me and Alex, sharing Penny on Product Hunt was a no-brainer - the only consideration (and cost) is how much time you put into it. The result is a daily top 10 list of what people should be paying attention to across the industry. Every day, it curates a list of the top products and startups that people haven’t heard of yet and lets a widening yet select group of members upvote, comment and discuss. Product Hunt is now the place to discover the“next big things” in tech. I’ll let the venture capital firm First Round Capital explain its significance: For those of you who don’t live and breathe technology, Product Hunt ( Product Hunt) may not mean a lot to you.

Product hunt launch